The First Autonomous Operations Platform for Private Clubs
Meet Troy—your new autonomous operations director. Troy handles tee sheets, events, and member questions behind the scenes so your staff can focus on the member experience.
Stop Managing Disconnected Tools. Start Leading Your Club.
Your staff spends 70% of their time on reactive admin—stitching together data from tee sheets, events schedules, and member emails just to keep the club running. The result isn't just staff burnout; it's a fractured experience for your members.
"You don't need to rip out your current systems. You need an autonomous layer that works alongside them—handling the scheduling, answers, and drafts that currently bury your team in admin."
Hire Specialists, Not Just Software
Each digital staff member is trained to handle a specific part of your club's operations—working autonomously to support your team and delight your members.
The Starter
Tee Time & Booking Specialist
Optimizes the tee sheet, prevents gaps, and handles member booking requests instantly.
The Planner
Event & Tournament Director
Coordinates tournaments, manages sign-ups, and handles event logistics flawlessly.
The Captain
Staff Scheduling Coordinator
Automates shifts, manages availability, and ensures optimal staff coverage 24/7.
The Concierge
Member Services & Groups
Connects players, manages groups, and provides instant answers to member inquiries.
The Merchant
Pro Shop & Inventory Manager
Monitors stock levels, automates reorders, and analyzes retail trends.
The Coach
Lesson & Instruction Coordinator
Manages pro schedules, books lessons, and tracks student development.
Your Club's History Becomes Your AI Assistant's Brain
Train Troy on Your Club in Plain English
Upload the policies, rules, and reference files your club already maintains — things like dress codes, guest policies, membership guides, event packets, and course information. Troy learns from these so it can answer questions the way your club would.
You're not rebuilding your club from scratch. You are giving your digital staff access to the same knowledge your team relies on today, and making it instantly searchable for staff and members.
Bring the files and settings you already use — Troy turns them into a club‑specific knowledge layer your whole team can tap into.
- Uses your existing club documents and exports as training material
- Retains historical records and member preferences
- Builds a club-specific knowledge base your staff and members can rely on
- No vendor APIs required — just upload and let the AI do the work
Don't Type. Just Talk.
Troy listens. Powered by advanced voice recognition, our engine understands natural club language. Whether you're on the course or in the office, you can run complex operations just by speaking.
Hands-Free Command
Send announcements while driving a cart.
It Talks Back
Troy confirms actions and reads summaries aloud.
"Troy, draft a newsletter about the holiday schedule and send it to all members."
"Alert everyone that the course is closed due to lightning."
"Notify all members about the upcoming Member-Guest tournament."
Weeks of Coordination. Done in Seconds.
Tasks that used to require manual calls, spreadsheets, and weeks of planning are now instant. AI connects the dots between departments that traditional software keeps separate.
Planning the Spring Season
The Traditional Way
3 weeks of meetings, 40+ emails between Golf and F&B, manual conflict checks, and "Final_Schedule_v12.pdf".
With Troy AI
AI drafts the schedule based on last year's history + new dates, instantly flags department conflicts, and prepares the member announcement. Done in minutes.
Sudden Rain Delay
The Traditional Way
Pro shop tries to radio the starter, starter chases down carts, F&B wonders why the lunch rush is dead.
With Troy AI
One voice command alerts all active carts, updates the tee sheet, and notifies the kitchen to prep for an immediate lunch rush. Total coordination in seconds.
Autonomous Operators That Keep Everything — and Everyone — in Sync
Your intelligent workforce learns your operations and automates daily routines — scheduling, reminders, reporting, and follow-ups. Every department stays aligned within one consistent interface. Information flows — not frustration.
- Automates repetitive admin across departments
- Keeps calendars and data synchronized
- Adapts to each club's real workflow
- Operates privately and securely under your control
Everything the Club Does — in One Private App
Staff and members share the same connected environment. Every service, update, and interaction happens in one app built for your brand and protected for your membership.
One login, one interface, no integration gaps
Members schedule, communicate, record scores, and more
Managers oversee, approve, and analyze from the same screen
Relief for Staff. Clarity for Leadership. Delight for Members.
When operations are unified, everyone wins. Executives reclaim hours, staff get a reliable partner, and members enjoy an effortless experience.
Executives
Reclaim hours
Spend less time chasing systems and more time leading the club and its culture.
Frontline Teams
Reliable partner
Get a digital teammate that handles routine tasks, so staff can focus on members.
Boards
Real-time insight
See a clearer picture of utilization, engagement, and operations from one place.
Members
Effortless experience
Enjoy an effortless digital experience that mirrors the excellence of club life.
The Unified Member Interface
Your staff get a powerful dashboard. Your members get a beautiful, simple app that handles everything from tee times to social feeds. Both sides work in perfect sync on one platform. See what your members will hold in their hands.
Private by Design. Trusted by Your Club.
This entire environment — operations system and member app — runs in your private infrastructure. Data remains encrypted, contained, and under your governance. Your digital staff, your data, your rules.
Enterprise Security
Full Data Encryption
US-Only Hosting
No Data Selling
Join the AI Leadership Circle
We are accepting 10 visionary clubs to define the new standard for intelligent operations. Secure preferred status, shape the roadmap, and lead the industry.
Club Knowledge Engine
Instant answers for staff and members using your own club documents. No manual setup required.
Smart Communications
Drafts newsletters and updates in your club’s voice. Staff always review and approve before sending.
Member Concierge App
A modern mobile experience where members can ask questions, track scores, and stay connected.
Full Staff Control
AI drafts, you decide. A dedicated interface for staff to review, edit, and approve every action.
Zero Operational Disruption
We deploy alongside your existing systems. Keep your current tee sheet and billing. We add the intelligence layer on top.
Read the 90-Day PlaybookApply for Leadership Status
Limited to 10 clubs for the 2026 cohort.
Latest from our Blog
How Private Clubs Can Use AI Without Losing Control: A Practical Playbook
AI can feel risky in a private club because standards are high and mistakes become member experience issues. The best approach is not “all or nothing,” but a controlled rollout where staff stays in charge. This playbook outlines a simple control model—AI drafts, staff reviews, staff approves—and a phased rollout approach that starts with low-risk wins (club knowledge Q&A, communications drafting, and a small member beta group) before expanding into tee times, events, lessons, groups, and scheduling when the club is ready.
AI Assistants for GMs and Staff: How "Digital Staff" Can Transform Your Private Golf Club
Across hospitality and corporate management, AI "digital staff" are already transforming how operations run. Hotels, logistics providers, and modern workplaces use AI agents to automate routine tasks, monitor activity in real time, and free their people to focus on high‑value work. Private golf clubs, however, still rely heavily on staff to manually connect tee sheets, dining, events, POS, and member communication. This article introduces a new approach for golf clubs: a multi‑agent AI system that acts as digital staff for GMs and department heads. Instead of replacing your existing software, the system sits above it, coordinating actions across Golf, F&B, Events, and Finance. Key capabilities include: Real‑time operational monitoring – AI agents watch key activities (bookings, no‑shows, member patterns) and proactively alert staff or draft follow‑ups. Instant answers for staff – team members can ask the AI about availability, conflicts, or status, and get answers without logging into multiple systems. Cross‑department orchestration – when a tournament or event is booked, AI triggers the right tasks for each department automatically (tee sheet updates, banquet orders, invoices, communications). The result is less admin, more hospitality. Pros and managers spend more time with members, department heads spend less time in spreadsheets, and the GM gains confidence that critical tasks are not slipping through the cracks. This guide explains how AI assistants, already mainstream in other industries, can now give private golf clubs a true "digital staff" advantage—without replacing the human touch members value most.
We’ve got the answers
Think of a multi-agent system like a digital staff where each "agent" has a specific job. In a traditional app, you do all the work—clicking buttons to check the tee sheet, then clicking more to send an email. With Troy's multi-agent system, one agent (the Scheduler) can read the tee sheet, another (the Communicator) can draft an email, and a third (the Coordinator) can ensure no rules are broken. They talk to each other to complete complex tasks for you. This matters because it transforms software from just a tool you use into a very smart team that works for you, saving you hours of manual coordination every week.
No. The AI Leadership Circle program is designed for zero disruption. We deploy alongside your current systems (tee sheet, POS, billing). You keep using them exactly as you do today. We simply add an intelligence layer on top that handles the questions, drafts, and coordination that your staff currently does manually.
- Admins configure club settings (hours, booking windows, guest rules, etc.).
- Staff use the club knowledge assistant to answer internal and member-facing questions.
- A small group of members (10-20) gets access to the Member App to ask questions and check availability.
- You can use the AI communications assistant to draft announcements and newsletters for staff to review and send.
Beyond the initial rollout, Troy's agents are designed to help with tee time booking and management, staff scheduling, lesson bookings, event coordination, and more. The same club-specific context we use for questions and communications extends to other workflows over time—always under your control and rolled out in phases so nothing disrupts daily operations.
Troy is built for private golf and country clubs that want to reduce administrative burden, improve coordination between departments, and give members a more consistent experience. GMs, directors of golf, operations leaders, and membership/communications teams all benefit from having club-specific digital staff handling the background work.
Traditional systems are great at storing data, but they are passive: they wait for you to click through screens. Troy adds an active, club-specific AI layer on top. It understands your rules, can answer questions in plain language, and can connect information across areas. Instead of staff being the glue between systems, Troy takes on that role—so your team spends less time hunting for settings and more time serving members.
Get in Touch
Have questions about GolfTroy AI? We'd love to hear from you. Fill out the form below and we'll get back to you as soon as possible.